More nonprofits embrace data-driven decision making

Crain's New York

In a world awash in data, it's not only Wall Street firms and Silicon Alley data scientists crunching numbers these days.

Nonprofits, traditionally viewed as risk-averse, slow-moving organizations, are increasingly getting on the performance-review train. A growing number of firms are amassing information, analyzing trends and testing methods to better inform strategy, justify programs and convince funders their money will be put to good use.

Sometimes the evidence compels an organization to boldly transform the way it pursues its mission.