Christina Donaghy

Based in Philadelphia, PA, I serve as the Director I, CRM, where I act as the strategic and operational leader for our mission-critical Salesforce platform. My primary focus is ensuring that our enterprise-wide users are fully supported, systems are meticulously optimized, and the platform is strategically positioned to scale alongside our evolving organizational needs.

My journey with Salesforce began in 2009, sparking a long-term passion for the "building blocks" of the ecosystem. I’ve spent over a decade mastering the art of technical execution—from intricate validation and sharing rules to the logic-driven world of Flows. I thrive on the "build work" that makes a system hum. To bridge the gap between technical depth and high-level executive strategy, I earned my PMP certification in 2015 and my MBA in 2022.

In 2023, I officially became a Certified Salesforce Administrator to formalize my years of hands-on experience, and I am currently pursuing advanced certifications to continue evolving my expertise. I am a firm believer in the power of empathy and perspective in tech, striving to lead with a mindset that balances technical precision with a human-centric approach. My goal is to ensure that our CRM solutions not only drive operational efficiency but also foster a supportive and inclusive environment for every user.